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Education
Trends Report
February 2025

AUTHOR

Carmel King
MD, B2B Tech & Entertainment Brands

PUBLISHED

February 11, 2025

At SmartBrief and Future B2B, we keep our fingers on the pulse of the trends and market forces shaping the industries we cover, and the leaders, organizations and businesses that are making a difference. Examining the stories our audiences find most valuable helps us better understand the trends that matter -- and enables us to more effectively serve our professional readers and clients.

Here is some of what our audience of industry decision-makers found most valuable last month.

Top stories from January

Top trend

Artificial intelligence will expand its presence in K-12 schools this year. Educators are increasingly willing to experiment and use AI tools. Many teachers are already using AI to plan lessons and tailor instruction. Across the board, educators want more training on using it.

Opportunities abound for vendors serving this market. 

  • Professional development
  • Data privacy
  • Curriculum and instruction
  • Data analytics

Additional trends:

  • Students’ mental health remains fragile, affecting the learning experience
  • Students struggle with independence and autonomy
  • AI may disrupt traditional assessment
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